Cold Water, Old Wisdom: Why Cold Exposure Is Having a Moment (Again)
Cold-water exposure may feel like a modern wellness trend, but it’s anything but new. Long before ice baths showed up on social media, cold water was woven into health practices across cultures. Ancient Greeks prescribed cold baths for vitality. Nordic countries paired cold plunges with saunas for resilience and recovery. In Japan, cold-water immersion has long been part of physical and spiritual discipline. Even early Western medicine viewed cold exposure as a way to sharpen the mind and strengthen the body.
