THE FITNESS SF BLOG

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Troy Macfarland - Director of Marketing

Creative marketer with 20+ years of experience and 13+ years at FITNESS SF. I’ve led campaigns, shaped strategy, and built systems that scale—blending creativity with operations across fitness, music, and entrepreneurship. Originally from Fargo (yep, that Fargo), I now split time between Huntington Beach and the Bay Area. Big on continuous learning, meaningful work, and creating experiences that move people.

EGYM at FITNESS SF Transbay

EGYM Launch Party at FITNESS SF TRANSBAY

Explore the Highlights and Key Takeaways from the EGYM Launch Party

The EGYM Launch Party at FITNESS SF TRANSBAY was an electrifying event that truly showcased the future of strength training. Held on Tuesday, November 18th, the event brought together fitness enthusiasts, trainers, and industry professionals to experience the revolutionary EGYM Smart Strength Circuit firsthand. The excitement was palpable as attendees walked into the state-of-the-art facility, eager to explore the new technology that promises to personalize and enhance their fitness journeys.

Troy Macfarland - Director of Marketing
Troy Macfarland - Director of Marketing
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FITNESS SF POLK Rendering

FITNESS SF Polk Coming Soon: A New Era of Community-Centric Fitness

Polk Street, known for its vibrant energy and diverse community, is the ideal location for FITNESS SF's newest gym. This bustling corridor connects several key neighborhoods, making it a central spot for fitness enthusiasts from all walks of life. Whether you're a resident of Russian Hill seeking a convenient neighborhood gym, a Nob Hill professional looking for pre- or post-work workout options, or a Downtown SF worker desiring easy access near Van Ness, FITNESS SF Polk has you covered.

Troy Macfarland - Director of Marketing
Troy Macfarland - Director of Marketing
Read More